An API based Outbound Dialer embedded within the CRM Application framework can significantly improve competitive advantage.
Typically, a CRM or a LMS software that is used for customer engagement processes like Telemarketing and Payment collections support multiple communication channels like Email, SMS, WhatsApp, Chat or Web portal. However, for the Call channel, most of the CRMs in the market don’t have an in-built module for handling inbound or outbound voice traffic. Instead, the customers using the CRM have to use a third party telephony platform to take care of the voice channel.
As more and more enterprises are opting for a SAAS model when it comes to choosing their CRM, it would be prudent for the CRM vendor to provide the auto dialer module as an inherent part of its solution.